Closed Network. Premium Brands. 100% Fill.
1000+ brands that are hand-selected and vetted for product quality, great reviews, and the budgets to pay publishers a premium. No open auction. No remnant inventory. No surprises.
Your Email Audience Is Worth More Than Your CPM.
Yadda is a new monetization layer that guarantees you a revenue floor on
every send, shares the commerce upside when your readers buy,
and grows your list — automatically.
Founding Team Trusted By
Your Newsletter Prints Money. Just Not for You.
Advertisers extract 7–10× more value from your readers than you capture through CPMs.
You create the demand. The transaction value never flows back.
$1
You Earn
~$1 per 1,000
impressions
$7–10+
They Earn
$7–10+ from those
same impressions
▸ Based on typical programmatic email performance across multiple categories.
Other Platforms Couldn't Fix This.
Here's Why Yadda Can.
The brands, the funnel, the data.
Yadda controls all three and that changes everything for publishers.
We Control the Funnel. You Own the Upside.
Yadda doesn't stop at the impression. We own and operate the full path from ad to checkout, continuously optimized to maximize conversion and deliver the best shopping experience for your readers.
The Right Ad, The Right Reader, Every Time.
Yadda's proprietary identity graph of 270M+ U.S. consumers includes demographics, interests, purchase history, and real-time buying intent used to match every reader with the offer most likely to convert.
Exclusive Access to Thousands of
High-Quality, High-Converting Brands.
A closed network with 100% fill and unique products your readers will love.
Quality Brands That Pay a Premium.
Our brand partners are established businesses with strong margins and the budgets to pay a premium for audiences that convert.
Products People Get Excited to Discover.
Every brand in the Yadda network offers innovative, problem-solving products with great reviews across dozens of categories.
A Post-Purchase Experience That Protects Your Reputation.
Brands are required to have money-back guarantees, fast shipping, and easy returns. Your reputation doesn't end at checkout — and neither do our standards.
A Full Funnel Built for Performance.
Owned and Operated by Yadda.
Yadda continuously optimizes each step of the funnel based on your performance — so conversion rates consistently improve with every send and your yield compounds over time.
Yadda's Personalized Ad-to-Purchase Journey
Yadda Personalized Ad
Yadda Advertorial
Yadda Landing Page
Yadda Checkout
Ads Designed to Feel Like Your Content.
Every Yadda ad matches your newsletter's design, voice, tone, and authority — driving significantly higher click-through rates than standard ad placements.
Tested on Millions Before It Touches Your List.
Yadda pre-validates products and funnels against our own first-party shopper list of millions of consumers before they reach a publisher. Demand confirmed. Conversion proven. Risk removed.
Branded Advertorials Built to Convert.
Instead of a third-party landing page, Yadda creates a custom advertorial for every product, written in your editorial voice and reviewed for compliance. Never bait-and-switch.
It Gets Better With Every Send.
Yadda uses machine learning and AI to optimize every step — ad, advertorial, landing page, and checkout. Every send generates data. Every data point improves the next result. Earnings compound over time.
▸ Advertorials can run on your domain, a branded subdomain, or ours.
The Right Ad. The Right Reader. Every Single Time.
Most networks guess at who your readers are. Yadda already knows.
Proprietary Identity Graph Built From Real Purchase Behavior.
Yadda's network of 270M+ U.S. consumers goes beyond demographics — real interests, purchase history, and real-time buying intent across 9B+ devices. Not modeled. Built from what people actually buy.
Every Reader Gets the Offer Most Likely to Convert.
Yadda uses this data to serve personalized offers to each subscriber — matched to their interests and buying behavior in real time. The right ad reaches the right reader automatically, improving with each purchase.
Your List Stays Yours. Always. No Sharing, No Compromise.
Yadda never shares, sells, or commingles your subscriber data with other publishers or third parties. Your list is yours. Our data makes it more valuable without ever leaving your control.
Every Other Model Makes You Choose. Yadda Doesn't.
High yield or low effort. Fill or control. Every existing model forces a tradeoff.
Yadda runs alongside your stack as net-new inventory — no compromises, nothing replaced.
High Yield / Low Effort
Yadda Yield+™
A guaranteed revenue floor on every send, plus full participation in the commerce upside. Fully managed. 100% fill. Runs alongside your existing stack. Nothing replaced or disrupted.
High Yield / High Effort
Direct-Sold
Can perform well, but requires sales overhead and usually leaves significant inventory unfilled.
Low Yield / Low Effort
Programmatic
Simple to run but low-yield with limited control over quality and reader experience.
Low Yield / High Effort
Affiliate
Outcome is uncertain, execution is manual, payouts are low, and the publisher carries the performance risk.
Yadda is not a better version of one of these. It is a different lane entirely.
A Guaranteed Floor.
Unlimited Commerce Upside.
You always earn at least your guaranteed minimum. When purchases happen, you earn even more. You receive whichever is greater — every send.
Programmatic Email Ads
~$1 eCPM
Fixed payout. No participation in the commerce value your audience generates.
Yadda Yield+™
Top: Commerce Performance Revenue.When readers purchase, Yadda shares the majority of the commerce revenue directly with you.
Base: Guaranteed Revenue Floor.A defined minimum earned per 1,000 impressions — on every send, whether purchases happen or not.
Average Yield+™ eCPM:
$2–$5.00+
(2×+ or more)
Yadda Identity™
Turn Anonymous, High-Intent Visitors Into Verified Email Subscribers.
Yadda Identity™ helps turn the majority of readers who never fill out a form into an owned audience. After consent is granted, we identify anonymous visitors, filter aggressively for quality, and sync only safe, net-new subscribers into your ESP.
1
Collect Consent
Yadda listens to your Consent Management Platform and only activates for visitors who have granted the appropriate consent.
2
Identify Site Visitors
When a reader visits your site without subscribing, Yadda matches that visitor to a verified email using our proprietary identity graph.
3
Vet for Quality
Every contact is screened for permission, recent activity, engagement, intent level, and deliverability.
4
Sync to Your ESP
Approved contacts flow directly into your ESP as net-new subscribers, ready to be added to your newsletter/email list.
Grow your list up to 5× faster— with permissioned, recently active site visitors, filtered to protect sender reputation.
No popups. No added friction. Works with your existing ESP.
Yadda IQ™
No Publisher Has Ever Had This. Until Now.
For the first time, publishers can see exactly who their buyers are and turn that into new revenue,
smarter sales, and better reader experiences. Automatically.
Builds Automatically.
Segments are created from real purchase behavior and updated continuously. No manual work, no guesswork, no data team required.
Makes Your Sales Team Smarter.
Direct advertisers pay more for audiences they can verify. Yadda IQ gives you the purchase data to prove exactly who your buyers are — so you can charge what they're worth.
Better Experience for Every Reader.
Instead of every subscriber receiving the same offer, Yadda IQ enables segmented sends matched to what readers actually buy. More relevant for them. Higher conversion for you.
More Powerful the Longer You Run.
Every send adds purchase signals. Every signal sharpens segments. Every segment makes your audience more valuable to advertisers. Publishers who build this first will have a massive advantage.
▸ Each segment includes: segment name, audience size, average order value, top brands.
Let's Find Out What Your Audience Is Really Worth.
Run a 60-day pilot alongside everything you already have. No disruption.
No risk. Just a clear, measurable read on whether Yadda delivers.
Guaranteed Minimum eCPM
Earn 1.5× your current eCPM baseline — guaranteed for the full 60 days. If commerce performance exceeds the guarantee, you earn the higher number.
Commerce Upside
On top of your guaranteed floor, you earn 80% of every performance fee Yadda generates when your readers buy. The more they buy, the more you earn.
The Partnership Commitment
To qualify for the guaranteed floor, we ask that Yadda runs in a top email placement for 60 sends within a 90 day period, using our native branded advertorial format. That's it.
Founding Partner Terms
We're launching with a small group of founding publishers. These partners will receive economics that won't be available post-beta and direct input into how the product is built.
▸ The publishers who move first will have a tremendous advantage.
The ones who wait will be catching up.